August 26, 2007 Hey Facebook, are you listening?
First, a little bit of context: Cornell was one of the first schools to get Facebook, and as a result I’ve been using it for about 4 years now. (In fact, I still remember when the URL was thefacebook.com, and facebook.com was something else entirely.) In that time period I’ve seen it go through some pretty drastic changes — most especially, the change from a closed, school-specific network to a wide-open network that anyone can join. This change has its good sides, definitely, but it also presents some problems.
In real life, we present ourselves differently to different people, depending on who they are. I act differently at work vs. when I’m on a date, vs. when I’m with my parents. When Facebook was limited to students at one college, this wasn’t so much of a concern, because it was more or less just one’s peer group. But if Facebook wants to become a social network for everyone, then maybe it should consider letting people do the same thing in virtual form.
Right now you have the ability to specify a limited profile, which is a subset of your full profile, and to show the limited profile to certain people. Why not take that even further, and give users the ability to create multiple profiles, with different subsets of information in each? So for example, one could create a full profile for college buddies and one’s peer group, a sanitized version for coworkers and professional contacts, a “flirting” profile for romantic interests, and so on. You could have different pictures in each profile — save the kegstand pix for your college buddies, and show colleagues a nice professional headshot. And you could show different applications, too.
This would be similar to one of the features of LiveJournal which I absolutely love, which is the ability to define subgroups of friends and to target your posts to specific friends groups. I use this all the time; in fact, it’s one of the reasons that I’ve kept using LiveJournal for the past several years.
On Facebook, when you approve a friend request, it would be easy to right then add that person to a class of friends. And each class of friends could be targeted by a different profile.
If Facebook is trying to become a tool for adults, as well as a toy for college students, it needs to consider how to balance the effects of its new openness by allowing users to do as we do in real life: present ourselves differently to our contacts depending on who they are. And doing this might also address some of the fuss about privacy that periodically comes up.
