The good folk at Adaptive Path had an interesting recent blog post on experience design and sustainability.
I’d like to add an item to their list of ideas:
Don’t punish users for making sustainable choices.
Case in point: I’m trying to stop using plastic bags right now. I have a nice roomy grocery bag of laminated canvas, that I take with me whenever I go to the grocery store. However, I almost always run into a problem when I try to use the self-checkout machines.
The checkout machine has a clear model of what it wants the user to do: take the item out of the basket or cart, scan it, and put it in one of the plastic bags next to the machine. My preferred way of operating is to take each item out of my bag, scan it, and then either set it aside or put it back in the bag. But if you deviate from the model in the slightest, you get beeped at, error’d, and scolded to no end. I’ve had one of the machines even tell me that I needed a cashier’s permission NOT to put my item in a plastic bag!
(I honestly don’t understand why they even bother to track this. I mean, you’ve already scanned the item, it’s already registered on your bill. Why do they care what people do with it afterward?)
Sure, all of this can be gotten around. That’s not the point. The point is that it adds friction, makes it harder and less pleasant to “do the right thing”.
Let’s flip this on its head and see how we could change the checkout machine to influence people to not use plastic bags.
First, ditch the bagging requirement (duh). Let people do what they want with their stuff, after they ring it up.
Secondly, keep track of how many plastic bags people are using, and display that. If you charge for them, as many places are starting to do, you could display a running total of how much the person would save by using their own bag — maybe even the total over a year, if they use a store card that can identify them. Or you could display something on resource use, or just a persistent reminder to please bring in your own shopping bag next time.
Like before, this all seems like fairly small stuff, but. Just as the small choice against using plastic bags can affect the larger environment, small design choices can affect the user, even to the point of guiding and shaping behavior. And that’s how interaction designers can encourage sustainability, in any system where the screen mediates real-world consumption.
Now then, if we could just get around to fixing public transit…
Bonus points to anyone who got the title reference.